EMotorad – EV startup that aims to bring across premium quality made in India electric cycles
Electric Vehicles (EVs) are the future of mobility. With the Indian EV market yet to reach its full potential, many upcoming EV startups in the country have been developing smart mobility solutions. One of the latest entrants in the sector is Pune-based e-cycle startup EMotorad (EM).
Founded in 2020 by Rajib Gangopadhyay, Kunal Gupta, Aditya Oza, and Sumedh Battewar, the EV startup aims to bring across premium quality electric cycles at an affordable price, utilizing its local sourcing and manufacturing capabilities.
The startup, with clients in 58 countries, is offering three models at present and aims to give commuters an environment-friendly and economical way of commuting. They currently have 2000+ e-bikes on the road in India.
The core idea behind developing these e-cycles is that the availability of similar specifications and features is still a luxury for a common man.
EM strongly believes that the local setup, where industry giants like Tata are stepping into the field of battery, motor, and high-end technology for EV, will lead to job creation, innovation in the industry, and reduced prices for OEMs like EMotorad.
The startup is expanding its presence in the UAE (Dubai, Abu Dhabi, Sharjah, and Oman) with the launch of two new products – Trible, a tri-fold e-bike; and Ener-G, a mini scooter for delivery, in August this year.
EMotorad is also building a tracking and security app that will relay the data on the customer’s smartphone. The app will have an odometer reading, trip meter, the voltage of the battery, battery status, calories burnt, and so on.
The bootstrapped startup is in the process of raising its initial funding. They have invested Rs 20 crore in the entire business till now. Their revenue in the Indian B2C market will be exceeding $1 million in less than six months. In the international B2B market, they are targeting $25 million revenue by the end of the last quarter this year, having $6 million purchase orders already in place.
EMotorad got its first customer set in the month of August last year. The sale of their first set of bikes was a blissful surprise as they ended up selling 1,200+ bikes in the first 40 days of launch.
The Products
EMotorad has launched a dual-suspension e-bike, touted to be India’s first, called EMX. It can achieve the maximum speed capacity of 28 km/hour and the model is capable to travel a distance of 45 km on a single charge.
Its second flagship product, T-Rex, launched in January this year, has been designed keeping in mind rough Indian terrains. The startup’s third product Doodle is a fat-tyre foldable e-bike, and this sustainable entity plans on going international from June.
EMX, T-Rex, and Doodle are currently priced at Rs 54,990, Rs 38,990, and Rs 75,990, respectively.
The cost difference is mainly on the basis of display, battery capacity, frame, derailleurs, handlebar, stem, etc. Similar e-bikes from other brands range anywhere between Rs 80,000 and Rs 1 lakh.