CEAT Specialty’s Australian Distributors Join the IPL Frenzy in India
CEAT Specialty hosted the Achievers Meet 2024, aimed to fortify bonds with Australian channel partners, featuring an immersive IPL match experience at Delhi’s Arun Jaitley Stadium. Amidst the charged atmosphere on April 27th, attendees witnessed the thrilling clash between Delhi Capitals and Mumbai Indians, cheering for Jake Fraser-McGurk and Tim David, fostering camaraderie beyond fandom.
The event underscored CEAT Specialty’s commitment to collaboration, innovation, and shared success, emphasizing global partnerships. The itinerary included a visit to CEAT’s Ambernath Plant, showcasing innovative tyre manufacturing processes, particularly in agricultural radial tyres. Advancements like VF (Very High Flexion) technology enhanced tyre performance, alongside a specialized range of tyres. Notably, the Sustainmax tyre, composed of over 80% sustainable materials, and the Galileo Cupwheel tyre, engineered to reduce soil compaction at ultra-low pressure, along with the Energymax tyre for EC tractors, exemplified CEAT Specialty’s forward-thinking environmental sustainability initiatives.
Australian partners bonded over cricket, forging alliances, and creating lasting memories, with CEAT Specialty leading the charge in sustainability and responsible business practices. Interactive sessions engaged partners in CEAT’s eco-friendly initiatives, contributing to a greener future.
he Achievers Meet 2024 transcended a mere corporate event; it was a celebration of collaboration, innovation, and shared success. By uniting channel partners worldwide, CEAT Specialty aimed to foster meaningful connections, inspire growth, and acknowledge the invaluable contributions of its esteemed partners.
CEAT Specialty is CEAT’s division for off-highway (OTR and Agricultural) tyres. To learn more about CEAT Specialty, please visit www.ceatspecialty.com/in
SOURCE CEAT Specialty